The New Affirmative Action

Shun Smith
5 min readJul 14, 2021

Once upon a time, an American president named John F. Kennedy decreed through Executive Order (EO), EO10925 — Establishing the President’s Committee on Equal Employment Opportunity, which consisted of federal contractors and subcontractors. The groups would take “affirmative action to ensure that applicants are employed and that employees are treated equally during employment, without regard to their race, creed, color, or national origin… action shall include, but not be limited to employment, upgrading, demotion, or transfer.” This EO made way for the Civil Rights Act of 1964, which was later supported by EO11246 — Equal Employment Opportunity, which included the inclusive phrase minorities. After some strong-arming from women and advocacy groups, President Lyndon B. Johnson amended EO11246 to include women.

In its inception Affirmative Action was designed to benefit a particular group of Americans that had been discriminated against because of the color of their skin. As the “AA” freight train was leaving the station no one noticed the brightly colored boxcar that had been attached to the rear of the locomotive. By 1967 Affirmative Action had a full head of steam laying down tracks for blacks, and the boxcar called white women, to gain education and career opportunity. There was a slight deviation from the intended purpose, solely improving the outcomes of black Americans. So, over 60 years later, and AA has come under fire in state assembly houses, circuit and supreme courtrooms, and suffered from frequent claims of discrimination. However, through the years and thanks to AA, Black Americans have made progress, but that progression pales compared to white women. There isn’t a sector of employment, excluding athletics, where caucasian women have not disproportionately benefitted from “AA” over blacks.

During President Donald Trump’s term in office, specifically in 2020, America suffered from what many in the corporate news media called a racial reckoning. MSNBC website spotlighted “America’s Racial Reckoning”, designed to beat the drum of racially charged narrative articles. The racial reckoning was built primarily on the back of unarmed and armed black male petty criminals who were shot or killed by police and rose to sainthood. It became commonplace for Pres. Trump to be called a racist and white supremacist. The racial reckoning gained many converts to the church of wokism and forced corporations to plaster the organizational branding of BLM on advertising. BLM financially capitalized off the death of those black male saints during Reckoning which is credited for the creation of the New Affirmative Action.

New Affirmative Action wasn’t drafted in legislation or signed into law by Executive order. It was created by racial reckoning. New Affirmative Action (NAA) holds similar ideas found in the original legislation, the importance of race/color, and the employment, upgrading, promotion, demotion, or transfer. Under the informal doctrine of the NAA blacks were allowed to benefit and gain promotion, upgrade, and/or transfer if they decried racial injustice was an everyday occurrence, Black Lives Matter or just being white is a form of white supremacy. The fine print states that to benefit from the NAA one had to be a pseudo elite or in a position of prominence. If you are black and working a normal 9 to 5 Dolly Parton style, you were ineligible for compensation no matter how much you exalted the name of a criminal saint or evangelize for the Church of Woke.

There were many notable elite benefactors of New Affirmation Action in 2020 and beyond. After questionable photos that were taken in 2004 “surfaced” of the previous editor in Chief of Bon Appetit, Adam Rapoport, who resigned, Dawn Davis, a black woman, was awarded the job. Samira Nasr was named editor and chief of Harper’s Bazaar when Glenda Bailey, a white woman and editor for two decades, unexpectedly announced her resignation. Before the blood could dry on the guillotine, Christene Barberich, white co-founder and editor of Refinery29, stepped down after allegations of racism and a toxic work environment. It isn’t hard to guess that she was replaced by a melanin-filled sister, named Simone Oliver.

Moving into the television sphere of Corpo News Media, Phil Griffin lost his position as President of MSNBC during 2020 and was replaced by Rashida Jones, who played a prominent part in the social justice protest and the treatment of blacks’ news coverage at MSNBC during 2020. Reciprocal beneficiaries of Jones hire and the New Affirmative Action, Jonathan Capehart, and Tiffany Cross both gained political shows on MSNBC. Both have done an excellent job at maintaining the Wokeangelical programming that has helped MSNBC maintain declining ratings post the racial reckoning of 2020.

Hollywood didn’t get left out of the New Affirmative Action. The Late Night comic Amber Ruffin parted ways with Seth Meyers to star in her self-titled show, on Peacock NBC’s streaming. Meghan Markel, who just barely meets the melanin cutoff, dragged enough British royals through the mud and labeled the Megxit, got the bag by signing a deal with Netflix, and received a multimillion-dollar payout to sit down with Oprah. Most recently, the Maria Taylor affair involving year-old audio recordings of Rachel Nichols. Rachel’s private comments, which ironically have been collecting digital dust for the past year before being released just in time for Taylor’s contract negotiation with ESPN, have been called racially insensitive. Taylor’s is close to bringing home the proverbial golden goose under New Affirmative Action, due to Rachel Nichols’s unreleased Machiavellian style dis track.

Not to be outdone, American politics has its own beneficiary of the NAA, the current Vice President Kamala Harris. After an underwhelming performance in her first democratic presidential candidacy, then-Senator Harris was forced to bow out of the running for the highest office in the land. She played every trick at her disposal, the black and Indian card, calling Joe Biden a racist, but could not gain ground with the black community. Like a scene from the 1992 romantic thriller The Bodyguard, starring the late Whitney Houston and Kevin Costner, Joe Biden playing Frank Farmer, the bodyguard swoops in to save Rachael Marron, played by Harris, from political assassination. Unlike Farmer, Biden wasn’t hired by a manager who feared for the life of his client but hired by New Affirmative Action. Biden had nearly secured his position as the Democratic presidential candidate. However, the 2020 racial reckoning and the NAA forced him to select a black woman as his vice-presidential running mate. Like the panic button that Frank gave to Rachel, Harris pressed the woke cross and was elevated to the VP nominee position. Kamala Harris is currently sitting in the second most powerful seat in the United States.

The benefits of the New Affirmative Action are clear, mid-tier or higher elites, primarily black women gain new opportunities for promotion and wealth. Unlike the 1960s Executive Orders, which codified advancement for all minorities including white women, there are limited accommodations aboard the new train Affirmative Action. This in no way should undermine the ability of the individuals used as examples but rather demonstrate examples of who is benefiting in the racially charged market that has been crafted.

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Shun Smith
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Retired Marine , former Staffer, ex Liaison, ex foreign military advisor, analyst, gamer, sports fan. AMU